Tuesday, 28 July 2015

Bundle and Save

When you bundle, you save. Good design usually promotes continuity within its work. When everything flows visually, you create a brand identity that's easily recognized. I believe whole heartedly that it's extremely, extremely important to be consistent with your design choices. In fact, I believe in it so much that for every item you bundle, the more discounts I'll offer.

Any bundle of two or more requests can add up to savings from $25-100 for each design element. Basically, the more you add on, the more you discount (besides "additional work" included beyond the initial agreed upon bundle). For website bundles, anywhere from $25-$50 can be taken off each page, depending on how many additional designs are included!

Above is a recent project for ENA Electronics Inc., who decided to bundle business cards and ad pamphlets with their website. In the end, they received a consistent design across the board, and a few savings to boot! Now no matter where you look, ENA Electronics Inc. will have a distinct visual representation.

Because I believe good design should be paired with some savings.
Until next time!

Thursday, 25 June 2015

Be Responsive

Now more than ever, having a responsive website is becoming a necessity. Even Google displays mobile-friendly pages at the very top of their list.

So what is responsive? It's a pretty basic term (across the design field) for creating layouts that respond to different screen sizes. This is something that I've began to dive into back in January. Better late then never.

The biggest differences can be seen from a mobile phone to a desktop. Computers are designed horizontally, and going from a wide screen to a small vertical screen on mobile devices, can bring some challenges. For example, any photos you have that are larger in width than height, will scale down to a much smaller size on a phone. This can leave a wide gap at the bottom of your screen.

Since finishing my Mobile App Design course in April, I've been updating old websites to be responsive! It makes for a better viewing experience on a wide range of platforms.

It's been nothing but coding lately, and I'm loving it. Below are a couple examples of updated sites, on desktops and mobile devices.

Until next time,

Monday, 18 May 2015

Buds & Bees Baby Shop Logo

This logo was a recent project designed for Buds & Bees Baby Shop. When creating a logo I usually work in stages, which allows room to refine the concept to a final product that combines the client's vision with my design ideas. Here's a look into my work process:

Stage 1: Concepts

First comes the idea. After meeting with a client, and compiling information about their company and ideas, I take it to the drawing board. Usually the goal is to create as many different styles possible, from clean and modern to complex. In this case the client wished for 3 concepts to use a stroller, and the rest to come from my imagination. It was really great to be able to interpret her ideas and have free range. The client then chooses their favourite, or a combination of some, which brings us to stage 2.

Stage 2: Digital Proofs

Here is where I take the drawings and turn them into digital proofs (based on client feedback). These are digital coloured proofs of one or two concepts, so the client can get a better understanding of colour schemes and layout. With refinement, this is where we play with colours and text. In this case, the client asked for two concepts to be made into proofs, with coloured and b/w versions.

Stage 3: Revisions and Final Logo

Based on feedback from the proofs, this is the final stage, where I create one final logo. The final is sent to the client and revised until we come up with the completed file. This stage usually involves minor tweaks here and there, with either colour changes or design fixes. In this case the client chose one of the proofs, and we made revisions to the frame.

My work involves much compromise and adaptation, to ensure the end result lives up to (or exceeds) the client's expectations. Whether it's something I come up with, or changing my idea to better suit their vision, in the end I am making something they can get excited about. The main goal is to embody the client's business branding in a visual way. After all, graphic design is all about turning ideas into reality.

Wednesday, 18 March 2015

Spring Cleaning

For all sorts of businesses, it's important to establish an identity that is easily recognized. Such branding exists when all designs are kept consistent. Is your logo the same across all web and print items? Do your invoices match up with the design of your website?

With the arrival of spring, what better time for a little brand cleaning! Out with the old and inconsistent, and in with an identity that is easily recognizable on all platforms.

Logos, smartphone friendly websites, mailing stickers, banners, business cards, and document headers, are just a few of the basics that should compliment each other. I can offer bundles that allow a clean look across the board. Check out jessicaoddi.com to view some of my work, and check out bundle options.

Currently working on a little spring cleaning of my own. Be sure to check back for my newly adapted website, optimized for smartphone browsers!

Until next time,

Monday, 23 February 2015

5 Day Drawing Challenge

Recently I've been tagged by a wonderful friend to partake in a 5 day drawing challenge. I took it as an opportunity to try out a new technique for some fun. Above are the results. It was really good to be able to draw again, since I've been busy with this class I haven't had much time to actually hold the tablet pen. For full descriptions of each day, check out my Facebook page!

Until next time,

Wednesday, 7 January 2015

Back to School

In any job/career, it's important to stay on top of your game. In the case of being a graphic/web designer, there are always new skills to learn, or some new piece of technology to try out. After upgrading my Adobe Suite, I thought it was time to brush up on my techniques as well. More and more the need for mobile friendly design is becoming a basic requirement for work. And that's why I decided to go back to school for some continuing education classes. This week I will be starting an online study in web design for mobile apps.

I know as time goes on I will always have to upgrade my skill sets, whether it be through a formal education or self taught. The beautiful thing about this industry, is that it's forever changing. Some may think of it as a hassle, but I honestly love the challenge of learning something new. I've gotten by really well so far on what I know, but it never hurts to keep up. One of the reasons I went into graphic design was for making websites. It is the perfect mix of problem solving and astetics, and from the beginning I've strived to learn all that I can, and fix whatever problems come my way.

Basically, I am super pumped to finally dive into the world of app design and the mobile world!

Until next time,

Wednesday, 3 December 2014

Holiday Crafting

This holiday season I decided to get a little messy and make some homemade ornaments! Having not touched Acrylics in a while, painting on plastic ended up being a larger task than originally planned. But after making a huge mess (as I usually do when using traditional mediums), Here's one final product (made about six different designs in total).

This one was made for my Nonni (Grandparents). It says Buon Natale, or "Merry Christmas" in English. The letters were painted with an evergreen colour, with some red and white accents. Inside we (as in my mother and I, since she basically did this part for me) put fake snow and glitter to fill about half way. After a good shake, and a striped string to hang, this ornament was finished.

Other ornaments include monograms, and different techniques. But I think this one was my favourite.

Until next time!

Saturday, 11 October 2014

Pin Ups and Disabilities

Recently I've started drawing pin ups, which started as a way for myself (and others) to feel sexy with their disabilities. It's not a line per say, since the drawings differ in technique. But it acts as a good way to hammer out some quick drawings, while helping to throw away the stigma that people with disabilities and sexuality don't mix.

"Don't worry, she's covered." This is the newest drawing for people with incontinence. Though I don't have this, I do know what it's like to wear a diaper. Since I need to lay down for transfers and taking clothes off, I am unable to use the handicapped public restrooms. So if I'm going somewhere farther from home for a long period of time, I slap on one of these bad boys just in case. Who says you can't feel sexy in these? They're basically high wasted, which is a staple of pin up beauty.

"Don't you hate it when you pop a tire?" The first of my pin up with disabilities, for those who use wheelchairs. I just may re-draw this in the future to go with the other style. This started the whole idea, when I was in a slump and drew her to feel a little more sexy. Sitting down shouldn't and doesn't separate you from the game. The only difference is, I always have a chair to sit on!

Hopefully I will be able to draw some more in my spare time.
Until next time!

Monday, 22 September 2014

Projects for Organizations

Recently I've had the opportunity to work on designs for some wonderful organizations. From start ups, to long established companies, these groups are places I'm honoured and proud to have had a small part in.

Above is my most recent work, creating a banner for Active Minds at Brock University. This group helps to educate the public about mental health, and break down stigmas through awareness. The design was made for a large scale print across tables, and for online use. It was a pleasure to help with such a great group.

The next design bundle was made for the Regional Youth Roundtable, for their launch last Saturday. RYR is a youth group organization in the Peel region, whose purpose is to share ideas and initiatives between youth-led organizations, while alleviating pressures facing minority youth. I created informational brochures, as well as a large format standing banner for their event. Their organization is really bringing about a fresh perspective for youth, and I was thrilled to be designing for them.

I also had the opportunity to design the 2014 Kidney Walk T-shirts for The Kidney Foundation of Canada. Different variations of the shirts were made, including a bilingual and champion design. After working on their 50th Anniversary Pins, it was an absolute honour to help with their Kidney Walk event.

From clients big and small, I'd like to thank every single one for helping me continue to do the work I love.

Until next time!

Monday, 8 September 2014

Love What You Do...

... and you won't work a day in your life. This is how I honestly feel towards design. Often times I create outside of client work, whether it be a card for events, doodling, or making t-shirts. When you love what you do, there's really nothing else you'd rather do. Below are some of my personal works since coming back from vacation, that I've fit in between some projects currently on the go.

"Milkshake" is a quick doodle I drew today, just to get back in the swing of things. It had been over a month since my last drawing, so it's good to whip up a small illustration before jumping into commissions again. Don't want to get rusty!

I also designed a birthday card for a dear friend, who recently turned 23. Though the final product turned out slightly different then this mock up (couldn't for the life of me find a gold sharpie), it still proved to be a fun little project.

Sometimes it's good to take a moment to design just for the fun of it. No pressure, no time restraints, just my laptop and some creativity. I'll be hopefully posting soon about some of my latest client projects as well! So time to get back to work.

Until next time!